Whether painfully hilarious or painfully true, for anyone that’s worked in an agency, this graphic will hit some meaningful stereotypes squarely on the head! What do accountants, art directors, copywriters, developers and the finance department use as their favorite pickup line? What do they have in their top desk drawer? This graphic at The Big Orange Slide, the blog of Grip Limited has those answers and more.
A couple weeks ago, during the LA Times Hero Complex Film Festival, the marketing people at Marvel released a limited-edition retro poster for Captain America: The First Avenger, and I absolutely loved it. Taking advantage of the missed opportunity by X-Men: First Class earlier this summer, it was a ridiculously cool design and it’s a true shame it won’t be getting spread around much. Now Marvel has released a new one-sheet and, sadly, it’s lacking that awesome retro vibe.
The new artwork is cool and uber-patriotic (as it should be) but it’s just not as cool as it could be. What is interesting is that it’s bordering that very fine line between way too much Photoshop and a hand-drawn appearance, but it’s falling more on the wrong side. It’s not a terrible poster, but it also can’t be their best idea.
Check out the one-sheet below or click it to see all the incredible detail in the ultra-high-res version.
The best poster for Captain America: The First Avenger is one you won’t be seeing in theaters. As part of the LA Times Hero Complex Film Festival over the weekend, Marvel Studios printed 100 copies of a vintage-inspired Cap poster to give away to the audience on hand for the Sunday Marvel presentation. It’s designed like a poster for Casablanca or an old World War II movie, and much like this classic comic book cover, features Cap punching Hitler in the face. We can only hope Chris Evans gets to do the same thing in the actual movie. Check out the poster below.
With Thor safely in theaters and making the buckets of money expected of it, Marvel Studios can now focus on their other giant release of the summer, Captain America: The First Avenger. We didn’t actually hear anything about the film in the entire month of May, as Paramount essentially pumped the brakes on the marketing campaign in order to let Thor flourish, and I guess marshall their resources for getting their next film, Super 8, out in theaters next week. But now there’s a sign of life in what’s sure to be a quickly escalating marketing campaign before the film’s July 22 release– three new character posters have popped up at the Brazilian site CineMarcado; it’s unclear if these are foreign posters or will also pop up in the United States, but since they’re pretty much just photos it doesn’t really make a difference.
Check out the three below, featuring Cap (Chris Evans), the villainous Red Skull (Hugo Weaving) and love interest Peggy Carter (Hayley Atwell) looking sassy/scarily at the camera. After enjoying the hell out of the 60s setting in X-Men: First Class, I’m looking forward even more to seeing the Captain America adventure unfold in the 40s– because the only movie villain more foolproof than the Soviets, of course, is the Nazis.
The most recent American poster released for Thorseemed to be trying to sell the movie as a bit more serious, more of a drama about a guy who happens to have long blond hair and god-like powers than some insane comic book movie. For the two new international posters premiering today at Empire it’s back to marketing the ensemble cast and their crazy superhero outfits, using that great scourge of poster marketing: badly Photoshopped floating heads. Yeah, I know, it hurts me too.
The one that features Thor bending down with his hammer in hand is a little better, if only because it lets at least one person avoid being a floating head. Otherwise, though, they both seem utterly off the assembly line, each major character airbrushed and slapped on top of the dark background, Natalie Portman looking particularly out of place because she’s not wearing some crazy helmet. I mean, on some level they get the job done– both of these posters scream “Giant budget superhero movie!” and ape the Iron Man marketing well enough to draw in the same audience. Thor isn’t exactly where I would immediately look for movie marketing originality, but still, it’s always a bummer to see those blasted floating heads make a comeback.
Check out both of the posters below and click for larger versions at Empire. Thor will kick off the summer movie season here in the States when it opens on May 6; it hits even earlier, on April 27, in the UK.