Editorial Text and Display
by lisa penedo
This was a school project that we had to select typefaces and organized them: by name of typeface, by name of type designer, by technique, by formals, by historical position and by another from our choose, mine was by type of serif and the proper use. I selected only serif typefaces and detailed them. The catalog is organized by year of, and in each typeface specimen have a list that contain name of typeface and year, name of type designer, historical position (classic, neo classic, romantic etc), formals (manual or mechanical), type of serif (old style, transitional, slab modern etc.), technique (movable type, offset, photo-composition etc) and type foundry. All text and information was a result a extended research ( books and internet ) about all that typefaces.
The biding was made by me, in folders as you see on foto 4, and that has the instruction to open the perforation to discover the map of typeface anatomy.
The rough yellow paper was extremely important to give life at this catalog printed with red and black, giving a purpose for which it was made for.