Project 2: Personal Logo


Personal Combination Mark

Design your own graphic design firm

Objective:

To develop a combination mark that effectively represents a dominant element of your design style, and to present it as a package including letterhead, # 10 envelope, and business card.

Goal:

The lettermark must be able to withstand reduction to 1 inch without loss of line quality or definition. Your comp must be inked on marker paper and should be 6 to 8 inches across in ether length or height. This mark will be Black and white only, no color!

15 to 20 thumbnails, one full size rough (very tight) in pencil and one marker comped final mounted vertical on black carolina board.

Then you will create:

Letterhead 8.5 x11 inches
# 10 envelope 4 1/8 x 9 1/2 inches
Business card 2 x 3 1/2

The inked symbol will be scanned and given back to you as a digital file or we can recreate the logo, which can be incorporated into your corporate package. You do not have to ink the corporate package, or show thumbnails.

• Letterhead and business card will include address line, telephone numbers, and fax number or E-mail address. You can do more than one design for your business card, or make the card two sided it is  your choice.
• #10 envelope will include Return address. Envelope must follow U.S. Post Office standards for business envelopes.

Due 2/17/11 • 6:15 PM

Remember, project must be turned in before 6:15 PM or you will lose one letter grade. Two days late will be recorded as an F (59%).

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