Sept 20: Class Notes


In class we will be going over more techniques in “The Mac is not a Typewriter” & presenting the next project.

Caslon

The Mac is not a Typewriter

pg 31-36, 45-54

Underlining

pg 31-32

Underlining is an antiquated holdover from the typewriter age. Before we had computers, underlining was the only typographic tool we had to give text emphasis. But now we have so many better options: italics, bold, a different font, size, or color. Not only are these other options better looking; they are also better for readability.

Capitals

pg 33-34

Very Rarely

Kerning

pg 35-36

Here we go again!
Kerning is the process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. In a well kerned font, the two-dimensional blank spaces between each pair of characters all have similar area.

Widows & Orphans

pg 45-36

A widow is a very short line – usually one word, or the end of a hyphenated word – at the end of a paragraph or column. A widow is considered poor typography because it leaves too much white space between paragraphs or at the bottom of a page. This interrupts the reader’s eye and diminishes readability. Fix them by reworking the rag or editing the copy.

Like a widow, an orphan is a single word, part of a word or very short line, except it appears at the beginning of a column or a page. This results in poor horizontal alignment at the top of the column or page. The term “orphan” is not as commonly used as “widow,” but the concept is the same, and so is the solution: fix it!

Hyphenations & line breaks

pg 47-50

Avoid Stupid Hyphenations!

Leading (Linespacing)

pg 51-54

The amount of added vertical spacing between lines of type.

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