Logo Redesigns

Corporate logo redesign is always a challenging task. Sometimes it’s even controversially undertaking for both the designer and organization involved. A great example of this is the Gap Logo. I think I can speak for everybody when I say that Gaps logo was probably the worst re-design in 2010. Once social media got involved, it spread like a wildfire.

Although many companies re-brand/redesign their logo, sometimes its not the best choice to do that. You already have a mass customer base that recognize your brand already. Changing your appearance drastically can really hurt. However you can always freshen up your appearance and make it modern. A great example of this is Walmart’s new logo.

It was a great year, and a year that many companies have re-branded themselves. Many for the better, and a few for the worst. This massive list includes a great variety of different companies that had re-branding performed in 2009-2010. We want you to be the judge and tell us which companies have the worst/best re-branding.

Note: All the logos have been done manually and this process took me two long days. Each image is linked to the brands website.

1. Walmart

2. Xerox

3. Starbucks

4. Ubunto

5. Yellowpages

6. UPS

7. BestBuy

8. Aol

9. Bauschlomb

10. BP

11. CapitalOne

12. AnimalPlanet

13. at&t

14. Cisco

15. Sprint

16. Rhapsody

17. Discovery Kids

18. Seattles Best Coffee

19. Mtv

20. Quark

21. Pepsi

22. msn

23. Kraft

24. Google

25. Jack in the Box

26. KFC

27. Delta

28. GMgoodwrench

29. Gap

30. Quicktime

31. Airtel

32. Argos

33. Big10

34. Australia Unlimited

35. HongKong

36. Caribon Coffee

37. Egypt

38. Honecore

39. iTunes

40. LendingClub

41. YMCA

42. Your Singapore

43. Workopolis

44. Wikipedia

45. Virgin Atlantic

46. Technicolor

47. Survey Monkey

48. Scribd

49. PricewaterhouseCoopers

50. Myspace

51. Library of Congress

52. Griffin

53. Comedy Central

54. Virb

55. Hemtex

56. Belk

57. DivX

58. THQ

59. Symantec

60.  Verisign

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30 Appealing and Well-Designed Business Cards

Business cards are a great marketing tool to help get your business out there. However, given the popularity of business cards in modern day business, it can be very hard to stand out against the crowd. Therefore a unique, engaging design is an absolute must if you want to boost your call-back ratio. If you need to jazz up your own business card, or perhaps design your very first one, then the following 30 examples should provide some great inspiration.

Samantha Szczerb Business Card

A cool contrast great for making a good impression on the potential customers.

Postfaus Business Card

A cute-looking business card which creates a good mood for talking.

Stomp Business Card

Interesting, unusual and designed in a beautiful way, this card is a thing that grants you customers

Collaborative Service Business Card

Bold and bright, with a wonderfully detailed background embossed pattern.

Modern Business Card

A funny and original card holder great for storing your contacts in an awesome place.

Popcorn Cinema Business Card

An original idea great for cinema companies to advertise their products.

Electronica Business Card

An awesome design combined with a cool look resulting in this sleek, stylish business card.

Chaotic Moon Business Card

Expressive, amazing and pleasant, this card is a good choice for innovative companies.

Flip It Business Card

A powerful and energic business card great for awesome freelancers.

Excelez Business Card

Pleasant and containing a message, this card is a great way to attract people.

Loop Media Business Card

With an unusual design and interesting idea, this card creates a great impression for it’s viewer.

Morpheous Business Card

A cool color mix with an awesome design, great for gaining the customer on your side!

Lady Bon Bon Business Card

A tasty and cool-looking business card with a slight retro air and amazing feeling.

Amplio Cards

A hilarious and friendly business card great for a bunch of interesting people.

Creative Intent Business Card

Cool-looking, awesome and impressive, this card is a great way of presenting yourself and your company.

Nilo Sadi Business Card

A profesionally done business card wich creates a great atmosphere suitable for work.

Labout Card Set

Small, practical and colorful, these cards match perfectly a cool and famous designer.

Personal Cards

A business card which tells all about it’s owner’s style, preferences and way of work.

Philippe Creux Business Card

A card that outlines the contact details in a slim and elegant way, preserving the reader’s feeling.

“The Creative Difference” Business Cards

An original way of creating a card, having a great white and red combination and circular shape.

Stockpodium Business Card

Business card done in a camera shape, sending easily it’s owner’s job.

Nick Mealey Business Card

A friendly-looking card great for creating a easy and comfortable atmosphere.

Tunaheart Business Card

With an original idea and cool design, this card is an awesome way to attract people.

Super Elma Cards

Without fancy elements and bothering ads, this card is great thanks to it’s simple look.

Mind Wrap Business Card

A suggestive business card great for understanding the posibilities of this company. I personally love the M/W shapes, as they really help the card stand out to potential clients.

Lisandro Enrique Business Card

A original way of presenting all your info in a short and cosy way.

Dan Mishelle Business Card

A card that simply tells all the needed info, without special graphics or tricks!

Capstone Gold Business Card

Simple, bright and pleasant, this card is a great way of making your company known.

Canuck Abroat Travel Business Card

A cool card that is done in Canadian air, with a nice look and color mix.

Ja Ja Desing – Business Card

Awesome done and great looking, this card is a way to express a energic and free creational mind!

Related articles

• Is it OK to use a nickname / short name on a business card? (ask.metafilter.com)
• Business Cards Go Paperless, or Almost (nytimes.com)
• Is Your Business Ready for a Credit Card? (applyforacreditcard.com)
• 30 Fresh and Creative Business Cards – Communicate in Style! (corporatelogos.ws)
• CardMunch (lennyesq.wordpress.com)

Logo Design Ideas

1. Know your business: The logo is used to exhibit the fundamental nature of your business. Best logo designs are those that reflect on what you do; what products and services you tend to offer. A general example would be a bank and a coffee shop. Both of them need a logo design but of completely different forms. It is imperative to comprehend each industry’s basic ‘theme.’

2. Target your audience: It is vital to establish your target audience before developing a logo. What age bracket will you be targeting? What is the average income level? What’s their gender, their education level, their demographics, their likes and dislikes? Always develop you logo design to meet the criteria of you target audience. Bear in mind, if your logo doesn’t appeal to your intended audience, it’s totally ineffective.

3. Always brainstorm: Next step in creating an effective logo design for your business is to brainstorm. Think of an image that you want your business to have with your clients. Are you serious or funny? Are you novel or conventional? What are you best at? Brainstorm without hurry and jot down all of the words and pictures that jump to mind when you describe your business.

4. Thinking an alluring tagline: Taglines are phrases that describe your company, similar to your company motto. Typically the tagline is attributed at the foot of the logo but not as part of the logo. This creates a memorable jingle to be associated with your logo. Incorporating a tagline in your logo design helps the customers in quick brand recognition and recall.

5. Stand out among your competitors: It is essential for you to have a distinctive logo, one that is unlike your competitors and easily recognizable. But bear in mind, it should follow the general theme of the industry you are in. Having a logo design similar to your competitors will not get you distinguishable from the rest of the pack. Hence it is a nice idea to stay a class apart from your rivals.

6. Appropriate metaphorical use: It is a clever idea to actually incorporate a meaning in your logo design like, the color representing growth or dedication. But it is important to make sure that the logo doesn’t look inflated. This is how remarkable logos are created.

7. Play with fonts: Another idea for a logo design is to play around with font type. Simply take the company or product name and give a different font type. This can help you see what kind of font will be suitable for the words or particular logo design. Also experiment with various font formats and colors, try to use closely related colors or a mixture of low contrast high contrast to avoid horrible tick tack style clashes.

8. A robust logo design: The logo design has to be flexible so that it can be tailored according to all forms of business. It should be adaptable so that you can promote your products and services across cultures. Adopt an idea for a logo that is successful in the future. It should be robust and resilient. Even though it is impossible to predict the future, it can be of useful to keep in your mind where you picture your business in the coming years.

There is a tradition of altering an idea till it is right. As such, it’s precautionary to create a number of logos to test. Just because you like your new logo design, does not imply the target will too. After all it is their views that really matter.

Handwritten Logo Design

What does a hand written logo mean?

Does it mean quality, is it a stamp of approval, does it give a more personal appeal to a customer? Below are some examples pulled from Logo Design Love by David Airey, a graphic designer in Northern Ireland.

From: www.logodesignlove.com

Davidoff logo design

Ford logo design

Disney logo design

Kellogg’s logo design

 

If you are in my typography class, respond to the questions I asked in the begining of this post &  get 5 points toward your personal logo project.

*Responses must be in by Wednesday 2/16/11 • 10:00 PM