Objective:
To develop a combination mark that effectively represents a dominant element of your design style, and to present it as a package including letterhead, # 10 envelope, and business card.
Presentation:
What does your design firm do?
Graphic Design, Video, Production, Game Design, (whatever your company does.)
Who are your clients?
Who would you like to be doing design work for? Dream clients? Who is your audience?
What is the dominant element
in your work?
Design style, inspirations.
What are the design choices behind your logo?
Explain design elements, type choices & symbolism. If in color, what was your process on choosing those particular colors.
What are the design choices behind your business package?
Typefaces, layout, design choices.
Why should I hire your firm?