Sometimes being minimalistic can be a wiser choice for you product. Our current industry is packed with millions of different designs and product variations. Even though some are vivid and attractive, others seem a little overdone kind of like this video. The folks over at A2591 took on a lovely project of trying to simplify the branding of some major products, and have come up with the minimalistic outcomes below. It’s stunning to see the difference from start to finish. With these examples we hope that more people understand how simple things can make an impact too. However that being said some people still think this kind of minimal design looks unappealingly generic and has no personality. What are your thoughts on this topic? Please comment below and let us know.
Corporate logo redesign is always a challenging task. Sometimes it’s even controversially undertaking for both the designer and organization involved. A great example of this is the Gap Logo. I think I can speak for everybody when I say that Gaps logo was probably the worst re-design in 2010. Once social media got involved, it spread like a wildfire.
Although many companies re-brand/redesign their logo, sometimes its not the best choice to do that. You already have a mass customer base that recognize your brand already. Changing your appearance drastically can really hurt. However you can always freshen up your appearance and make it modern. A great example of this is Walmart’s new logo.
It was a great year, and a year that many companies have re-branded themselves. Many for the better, and a few for the worst. This massive list includes a great variety of different companies that had re-branding performed in 2009-2010. We want you to be the judge and tell us which companies have the worst/best re-branding.
Note: All the logos have been done manually and this process took me two long days. Each image is linked to the brands website.
With Comic-Con around the corner (the fest overruns San Diego July 21-24), fans can expect a flood of superhero-related news items to spread across the Internet as studios line up future tentpoles and kick start viral marketing campaigns. And even though Christopher Nolan’s The Dark Knight Rises isn’t expected to have much of a presence at the convention, the anticipated sequel just made a pre-Con splash by tossing a teaser poster into the mix.
Check it out the first ever Dark Knight Rises poster below:
It’s bleak. And it’s not just the washed out, black-and-white tones. It appears to suggest that major skyscrapers in Gotham are crumbling to the ground … a stark contrast to bright lights and bustle that was reflected in posters for The Dark Knight. Either that or massive pieces of popcorn are popping in Gotham. Maybe Bane (Tom Hardy) and Catwoman (Anne Hathaway) have a delicious scheme cooked up for the Caped Crusader?
Speaking of the announced antagonists, they’re noticeably absent from this teaser poster. Some of the best marketing for The Dark Knight gave us glimpses of Heath Ledger in his Joker outfit, working his bloody smile into the imagery. It immediately created a memorable image that this poster doesn’t quite convey. Bonus points for working the Bat signal into the design, though. Look closely, and you’ll see.
Hopefully we’ll get even more in the teaser trailers that are supposed to be attached to Harry Potter and the Deathly Hallows: Part 2 this weekend. And then there’s always Comic-Con, where Warner could continue to generate buzz for a sequel that doesn’t really need it.
We love comic books and superheroes and it’s hard to explain why, however we could say that it’s one of our first contacts with art, even though they are commercial. Now imagine if a famoust artist like Pablo Picasso were alive and decided to paint about superheroes? Thanks to artist Mike Esparza, we finally get to see the Man of Steel and other superheroes the way they were always meant to be seen as if painted by Picasso’s Cubist style.
“I get a lot of my inspiration from comic books, movies, music and observing other artwork. When I paint, I tend to bend the rules a little, but try to keep my subject recognizable so the audience can still connect with it. Pablo Picasso is a great influence, I’ve always wondered if he were alive today, what would he paint? This past year I’ve had a lot of fun creating a superhero series with a Picasso style twist to them. I do have some super plans for creating more superhero artwork in the near future.”, says Mike.